Should Cheerleading be a classified sport?
We know all about cheerleading in the USA, but how about in the UK? The Covid-19 pandemic had a huge impact on the sporting industry, and it meant that sports games were not the same. But now that we are slowly returning to some…
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5G in Sports: The Transformation from Technology
Covid-19 has had a massive impact on sport, to the point where physical events were shut down. But that did not stop the 5G network growing to one day take over. The global pandemic, instead of a drawback, has been an opportunity to prepare…
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How likely are we to go back to sports?
COVID-19 has taken its toll on all of us, including our mental, physical, and nutritional health, and the lack of involvement in sport for many of us hasn’t been good for us either. When we exercise, our bodies release something called endorphins, which reduce…
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The Sports Meltdown: The Impact Climate Change has on Sports
What impact does climate change have on sport? It may be a lot more than you think. Sport has become something of a leisurely and competitive part of our lives. A time to join together with friends and family in supporting the teams you…
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Sustainability and Sport: Reaching Net Zero by 2050 – #3 Tokyo Olympics
We live in a world where to be sustainable with our purchases and product uses is extremely important. With role models like David Attenborough and Greta Thunberg warning us of how our world is suffering, due to the size of the earth’s carbon…
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Sustainability and Sport: Reaching Net Zero by 2050 – #2 How being eco-friendly in sport can mean more fans
The Sport Positive Summit is all about building a positive future for sport, and despite the challenges sport has faced this previous year, 2021 is set to be another year of improvements within the sports sector. In collaboration with UNFCCC Global Climate Action and…
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How do you swim without water?
In an Instagram post that showed elite distance swimmer, Sharon van Rouwendaal, using an inflatable pool and resistance machine to train in lockdown, the Dutch Olympic Gold medallist summed up a way of thinking that, without exception, everyone can benefit from right now. “There’s…
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Facing Challenges. Lessons We Can All Learn from Athletes
It is an unprecedented time. Globally, we are facing a challenge, massive not only in scale but also in its uncertainty. Coronavirus not only challenges our immediate health and healthcare systems, it causes additional challenges to our economy. It will affect our businesses and our…
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Sports Professionals – Sponsorship Opportunities
With the current COVID-19 climate, and the postponement or cancellation of sports matches, many players have been furloughed or have taken a pay-cut. We’re here to support Pro Athletes throughout this unexpected journey. We do this by sharing advice and content ideas to boost their…
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Sport Sponsorship: A Focus on Community
This article was going to be one of data. Statistics like the 70% increase in internet use(1) since lockdown or the more specific to our field, 47% rise in social media usage(2). And these stats are real and relevant and well worth considered thought but…
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