We possess within us two minds. So far I have written only of the conscious mind. I would now like to introduce you to your second mind, the hidden and mysterious subconscious.

 

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    Our Blog

    • 25th February 2021
    • TMA International
    • Sport Marketing
    • 0 Comments

    How do you swim without water?

      In an Instagram post that showed elite distance swimmer, Sharon van Rouwendaal, using an inflatable pool and resistance machine to train in lockdown, the Dutch Olympic Gold medallist summed up a way of thinking that, without exception, everyone can benefit from right now. “There’s…

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    Businessman and athlete starting race
    • 11th February 2021
    • TMA International
    • All Posts, Sport Marketing
    • 0 Comments

    The true positive impact sport has on your business

      The positive impact physical activity has on our own health is apparent, but your team taking part in, and even watching sport, can also have a favourable influence on your business. And with the blur between work and home life becoming ever greater as…

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    • 4th February 2021
    • TMA International
    • All Posts, Sport Marketing
    • 0 Comments

    Sustainability and Sport: Reaching Net-Zero by 2050 – #1 Energy

      The UK government declared a climate emergency in 2019. Since then, more than a hundred countries have formed an alliance aiming for net zero emissions by the year 2050.¹ That’s less than 30 years to turn around our current global emissions of approximately 33.1…

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    • 2nd February 2021
    • TMA International
    • All Posts, Sport Marketing
    • 0 Comments

    How Can Sport Have a Positive Impact in Difficult (and Disastrous) Times?

    Sport unites communities. It provides opportunities for health and mental wellbeing. It bridges cultures and has the power to motivate change. Nelson Mandela says it best, “Sport has the power to change the world”. What can we learn from the positive impact sport has had…

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    • 15th June 2020
    • TMA International
    • All Posts, Personal Concierge, Sport Marketing
    • 0 Comments

    What’s next for sporting events?

    With the remaining games for the 2019-2020 season confirmed to be playing behind closed doors due to public safety resulting from the Covid-19 pandemic, what can we be planning for the upcoming 2020-2021 fixtures and other events? One thing at least most football clubs seem…

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    • 22nd May 2020
    • TMA International
    • All Posts, Sport Marketing
    • 0 Comments

    Facing Challenges. Lessons We Can All Learn from Athletes

    It is an unprecedented time. Globally, we are facing a challenge, massive not only in scale but also in its uncertainty. Coronavirus not only challenges our immediate health and healthcare systems, it causes additional challenges to our economy. It will affect our businesses and our…

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    • 19th May 2020
    • TMA International
    • All Posts, Sport Marketing, TMA Recommends
    • 0 Comments

    Sports Professionals – Sponsorship Opportunities

    With the current COVID-19 climate, and the postponement or cancellation of sports matches, many players have been furloughed or have taken a pay-cut. We’re here to support Pro Athletes throughout this unexpected journey. We do this by sharing advice and content ideas to boost their…

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    • 14th May 2020
    • TMA International
    • All Posts, Sport Marketing, TMA Recommends
    • 0 Comments

    Sport Sponsorship: A Focus on Community

    This article was going to be one of data. Statistics like the 70% increase in internet use(1) since lockdown or the more specific to our field, 47% rise in social media usage(2). And these stats are real and relevant and well worth considered thought but…

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    • 13th May 2020
    • TMA International
    • All Posts, Sport Marketing
    • 0 Comments

    Are These the Greatest Examples of Perseverance in Athletic History?

    For that moment of glory, for the wins, the goals and the tries, pro athletes always endure years of hard work, grit and determination. There are challenges and failures, but what sets the pro’s apart is their ability to pick themselves up, brush themselves off…

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    • 6th May 2020
    • TMA International
    • All Posts, Sport Marketing
    • 0 Comments

    Dog Commentary Goes Viral

    Although all sporting events have been cancelled or postponed during lockdown, sports commentator, Andrew Cotter, is still entertaining the nation by turning his commentary skills to the activities (or non-activities) of his two beautiful Labradors, Olive and Mabel. And the video’s have gone viral. Tickling…

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