Sport Marketing
What’s next for sporting events?
With the remaining games for the 2019-2020 season confirmed to be playing behind closed doors due to public safety resulting from the Covid-19 pandemic, what can we be planning for the upcoming 2020-2021 fixtures and other events? One thing at least most football clubs seem to be doing is offering hospitality season tickets for the […]
Facing Challenges. Lessons We Can All Learn from Sports Stories
Featured image: Cole Swannack It is an unprecedented time. Globally, we are facing a challenge, massive not only in scale but also in its uncertainty. Coronavirus not only challenges our immediate health and healthcare systems, it causes additional challenges to our economy. It will affect our businesses and our lifestyles, both now and undoubtedly during […]
Sports Professionals – Sponsorship Opportunities
With the current COVID-19 climate, and the postponement or cancellation of sports matches, many players have been furloughed or have taken a pay-cut. We’re here to support Pro Athletes throughout this unexpected journey. We do this by sharing advice and content ideas to boost their social profiles and actively seek long-term brand sponsor opportunities. So […]
Sport Sponsorship: A Focus on Community
This article was going to be one of data. Statistics like the 70% increase in internet use(1) since lockdown or the more specific to our field, 47% rise in social media usage(2). And these stats are real and relevant and well worth considered thought but at the heart of why any brand should be focused […]
Are These the Greatest Examples of Perseverance in Athletic History?
For that moment of glory, for the wins, the goals and the tries, pro athletes always endure years of hard work, grit and determination. There are challenges and failures, but what sets the pro’s apart is their ability to pick themselves up, brush themselves off and keep going, focused absolutely on their goal. It is […]
Dog Commentary Goes Viral
Although all sporting events have been cancelled or postponed during lockdown, sports commentator, Andrew Cotter, is still entertaining the nation by turning his commentary skills to the activities (or non-activities) of his two beautiful Labradors, Olive and Mabel. And the video’s have gone viral. Tickling the nation, the short clip titled, ‘Game of Bones’ was […]
Brands – Make the Most of Now
The world is changing. But then it always has. People are now considering their professional role in society and a recent study by Slater and Gordon showed that nearly half – 41% – are considering quitting their jobs for more fulfilling, purposeful work even when the worst of COVID-19 is over. As a society, the […]
The Power of Partnerships Forged in Pandemic
By Amber Edwards The word ‘offload’, in rugby terms, is when a player passes the ball to a team-mate before being tackled, allowing the team to continue moving forward by sharing the work and pressure. The teamwork allows them to continue play despite facing obstacles. Rugby players worldwide are using this concept to relate to […]
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