How do you swim without water?
In an Instagram post that showed elite distance swimmer, Sharon van Rouwendaal, using an inflatable pool and resistance machine to train in lockdown, the Dutch Olympic Gold medallist summed up a way of thinking that, without exception, everyone can benefit from right now. “There’s…
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The true positive impact sport has on your business
The positive impact physical activity has on our own health is apparent, but your team taking part in, and even watching sport, can also have a favourable influence on your business. And with the blur between work and home life becoming ever greater as…
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Sustainability and Sport: Reaching Net-Zero by 2050 – #1 Energy
The UK government declared a climate emergency in 2019. Since then, more than a hundred countries have formed an alliance aiming for net zero emissions by the year 2050.¹ That’s less than 30 years to turn around our current global emissions of approximately 33.1…
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How Can Sport Have a Positive Impact in Difficult (and Disastrous) Times?
Sport unites communities. It provides opportunities for health and mental wellbeing. It bridges cultures and has the power to motivate change. Nelson Mandela says it best, “Sport has the power to change the world”. What can we learn from the positive impact sport has had…
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What’s next for sporting events?
With the remaining games for the 2019-2020 season confirmed to be playing behind closed doors due to public safety resulting from the Covid-19 pandemic, what can we be planning for the upcoming 2020-2021 fixtures and other events? One thing at least most football clubs seem…
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Facing Challenges. Lessons We Can All Learn from Athletes
It is an unprecedented time. Globally, we are facing a challenge, massive not only in scale but also in its uncertainty. Coronavirus not only challenges our immediate health and healthcare systems, it causes additional challenges to our economy. It will affect our businesses and our…
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Sports Professionals – Sponsorship Opportunities
With the current COVID-19 climate, and the postponement or cancellation of sports matches, many players have been furloughed or have taken a pay-cut. We’re here to support Pro Athletes throughout this unexpected journey. We do this by sharing advice and content ideas to boost their…
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Sport Sponsorship: A Focus on Community
This article was going to be one of data. Statistics like the 70% increase in internet use(1) since lockdown or the more specific to our field, 47% rise in social media usage(2). And these stats are real and relevant and well worth considered thought but…
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Are These the Greatest Examples of Perseverance in Athletic History?
For that moment of glory, for the wins, the goals and the tries, pro athletes always endure years of hard work, grit and determination. There are challenges and failures, but what sets the pro’s apart is their ability to pick themselves up, brush themselves off…
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Dog Commentary Goes Viral
Although all sporting events have been cancelled or postponed during lockdown, sports commentator, Andrew Cotter, is still entertaining the nation by turning his commentary skills to the activities (or non-activities) of his two beautiful Labradors, Olive and Mabel. And the video’s have gone viral. Tickling…
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