The Future of Sports Marketing: 2021
The economy is finally opening up again, and with the excitement of the Euros, Wimbledon and the Tokyo Olympics and other sporting events returning and in full swing, we decided to take a look at the statistics behind the the changes in economy and…
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Should Cheerleading be a classified sport?
We know all about cheerleading in the USA, but how about in the UK? The Covid-19 pandemic had a huge impact on the sporting industry, and it meant that sports games were not the same. But now that we are slowly returning to some…
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The true positive impact sport has on your business
The positive impact physical activity has on our own health is apparent, but your team taking part in, and even watching sport, can also have a favourable influence on your business. And with the blur between work and home life becoming ever greater as…
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Sustainability and Sport: Reaching Net-Zero by 2050 – #1 Energy
The UK government declared a climate emergency in 2019. Since then, more than a hundred countries have formed an alliance aiming for net zero emissions by the year 2050.¹ That’s less than 30 years to turn around our current global emissions of approximately 33.1…
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How Can Sport Have a Positive Impact in Difficult (and Disastrous) Times?
Sport unites communities. It provides opportunities for health and mental wellbeing. It bridges cultures and has the power to motivate change. Nelson Mandela says it best, “Sport has the power to change the world”. What can we learn from the positive impact sport has had…
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Covid-19 Travel Updates
We understand there is a lot of uncertainty around travel in the current situation with the ongoing Covid-19 pandemic and we just wanted to update you on what we know so far. The Foreign & Commonwealth Office is still advising the UK against all but…
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What’s next for sporting events?
With the remaining games for the 2019-2020 season confirmed to be playing behind closed doors due to public safety resulting from the Covid-19 pandemic, what can we be planning for the upcoming 2020-2021 fixtures and other events? One thing at least most football clubs seem…
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Facing Challenges. Lessons We Can All Learn from Athletes
It is an unprecedented time. Globally, we are facing a challenge, massive not only in scale but also in its uncertainty. Coronavirus not only challenges our immediate health and healthcare systems, it causes additional challenges to our economy. It will affect our businesses and our…
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Sports Professionals – Sponsorship Opportunities
With the current COVID-19 climate, and the postponement or cancellation of sports matches, many players have been furloughed or have taken a pay-cut. We’re here to support Pro Athletes throughout this unexpected journey. We do this by sharing advice and content ideas to boost their…
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Sport Sponsorship: A Focus on Community
This article was going to be one of data. Statistics like the 70% increase in internet use(1) since lockdown or the more specific to our field, 47% rise in social media usage(2). And these stats are real and relevant and well worth considered thought but…
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